In 1946 the number of theaters goes from 102 to 155. By 1948 there are 820 drive-in theaters across the U.S. With the concept of the Drive-In Theater being strange to most people, new drive-ins would host an "Open House" durring the day to let people know what to expect. They would show the future customers how to park, how the sound systems worked, and what food was available in the concession stands. Some Drive-Ins reported as many as 400 cars would show up for the open house.
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The Baby BoomAs soon as the war ended the Baby Boom began. By the end of the 40's the drive-in theaters were full of children looking for something to do. Most theaters found a new use for that area between the front row and the screen, but adding a Playground. This had a major return for most theaters. People began to arrive early so their children could plan on the playground. Then after a workout on the playground a trip to the concession stand was in order. |