Drive-In Theaters Hit the high Numbers!!The drive-in boom was under way. Going from less than 1,000 in 1948 to close to 5,000 by 1958. The drive-in etched it's place in history, not just in the U.S.A. but in many countries across the world. During the same years of 1948 to 1958 over 5,000 indoor theaters closed reducing their number from 17,000 to 12,000. |
Not just the # of drive-ins increased, but the size. |
Many theaters would open the gates as much as 3 hours before the movie would start. This allowed customers to bring the kids early. Many theaters began to serve a wide variety of dinners such as Fried Chicken, Bargecued Sandwiches, Hamburgers, Pizza, etc. A few theater owners even gave the customers the ability to order from their car and have a car hop deliver. To increase sales the intermission trailers were invented. Theaters using these gained increased sales between films.
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